Drive-time vs. radius catchments: when each is right
Rings in miles and rings in drive minutes answer different questions. Here is how to choose, and what MapDove's drive-time approximation does and doesn't do.
Posts tagged “site-selection”
Field notes on foot traffic, site selection and the models behind them.
RSS feedMeasuring cannibalization before you sign a lease
Use before/after Huff runs to separate net new visits from visits transferred away from your own stores and competitors.
MCDA weighted overlay for site selection, explained
How MapDove scores every hex for suitability: criteria, min-max normalization, inverted cost criteria, weight sensitivity and spacing of top sites.
How the Huff model forecasts visits for a new store
A practitioner's walk-through of Huff gravity forecasts in MapDove: utilities, the outside option, calibration and a worked example.