Dwell time and visit frequency: what they really tell you
Visits, visitors, frequency and dwell are easy to quote and easy to misread. Here is how to interpret them by category.
Posts tagged “foot-traffic”
Field notes on foot traffic, site selection and the models behind them.
RSS feedPicking KPIs for CRE leasing teams
Raw visit counts win meetings but lose deals. Five foot-traffic KPIs that help leasing teams price space, pick tenants and defend co-tenancy.
Seasonality in Sunbelt retail: Austin, Houston, Phoenix and Miami compared
Four Sunbelt metros, four different calendars. How seasonal swings and holiday effects distort foot traffic, and how to deseasonalize YoY comparisons.
How to read a trade area
What the 85% visitor-origin hexes, distance quantiles, segment mix and the shape of a trade area tell you about a store.