Dwell time and visit frequency: what they really tell you
Visits, visitors, frequency and dwell are easy to quote and easy to misread. Here is how to interpret them by category.
Posts tagged “methodology”
Field notes on foot traffic, site selection and the models behind them.
RSS feedDrive-time vs. radius catchments: when each is right
Rings in miles and rings in drive minutes answer different questions. Here is how to choose, and what MapDove's drive-time approximation does and doesn't do.
Seasonality in Sunbelt retail: Austin, Houston, Phoenix and Miami compared
Four Sunbelt metros, four different calendars. How seasonal swings and holiday effects distort foot traffic, and how to deseasonalize YoY comparisons.
How to read a trade area
What the 85% visitor-origin hexes, distance quantiles, segment mix and the shape of a trade area tell you about a store.
MCDA weighted overlay for site selection, explained
How MapDove scores every hex for suitability: criteria, min-max normalization, inverted cost criteria, weight sensitivity and spacing of top sites.
How the Huff model forecasts visits for a new store
A practitioner's walk-through of Huff gravity forecasts in MapDove: utilities, the outside option, calibration and a worked example.