Solutions · Restaurants & QSR
Restaurant groups use the demand-gap layer, hourly patterns and cannibalization forecasts to place units where demand is under-served.
The gap criterion multiplies normalized demand by the inverse of access to your category, surfacing dense areas that existing restaurants serve poorly.
Breakfast, lunch and late-night trade areas differ. Hourly matrices and dwell show when a location really works.
Before adding a unit, see which of your restaurants it draws from and whether the trade-off is worth it.
Quick Service, Full-Service Dining and Coffee & Cafés, each with its own distance decay and trade radius.
The hourly matrix gives average visits for every hour of every weekday, for any place.
No. MapDove models in-person visits only.
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