Trade areas
A place’s trade area is the set of hexagons that send it 85% of its modeled visitors — with the people who live there and the other places they visit.
Trade areas follow demand: a coffee shop by a freeway draws a ribbon, a mall draws a region. Each hexagon carries its share and cumulative share of visitors.
Eight lifestyle segments — from Urban Professionals to Working Families — summarize who lives in the trade area, weighted by visitor share.
Cross-shopping ranks the places whose modeled visitor base overlaps most with yours, with an affinity score — the evidence behind co-tenancy and partnership decisions.
The long tail of distant visitors adds area without adding insight. 85% keeps the core while staying stable from period to period.
Affinity normalizes overlap so that very large places do not dominate the list simply because they draw from everywhere.
Yes, both in the app export and through the API.
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