Dwell time and visit frequency: what they really tell you
Visits, visitors, frequency and dwell are easy to quote and easy to misread. Here is how to interpret them by category.
Picking KPIs for CRE leasing teams
Raw visit counts win meetings but lose deals. Five foot-traffic KPIs that help leasing teams price space, pick tenants and defend co-tenancy.
Drive-time vs. radius catchments: when each is right
Rings in miles and rings in drive minutes answer different questions. Here is how to choose, and what MapDove's drive-time approximation does and doesn't do.
Measuring cannibalization before you sign a lease
Use before/after Huff runs to separate net new visits from visits transferred away from your own stores and competitors.
Seasonality in Sunbelt retail: Austin, Houston, Phoenix and Miami compared
Four Sunbelt metros, four different calendars. How seasonal swings and holiday effects distort foot traffic, and how to deseasonalize YoY comparisons.
How to read a trade area
What the 85% visitor-origin hexes, distance quantiles, segment mix and the shape of a trade area tell you about a store.