Dwell time and visit frequency: what they really tell you
Visits, visitors, frequency and dwell are easy to quote and easy to misread. Here is how to interpret them by category.
Field notes on foot traffic, site selection and the models behind them.
RSS feedVisits, visitors, frequency and dwell are easy to quote and easy to misread. Here is how to interpret them by category.
Raw visit counts win meetings but lose deals. Five foot-traffic KPIs that help leasing teams price space, pick tenants and defend co-tenancy.