01
Format-specific scoring
A grocery format and a coffee kiosk need different weights. Save a weight profile per format and rerun it in every city.
- Nine criteria, 0–10 weights
- Minimum spacing between picks
- Saved scenarios per format
Solutions · Retail
Grow the network without eating your own lunch.
Multi-unit retailers use MapDove to rank markets for a format, forecast each candidate and quantify cannibalization against the fleet before committing capital.
- suitability score for every hexagon
- 0–100
- calibration fitted to your category
- k
- separated from transferred visits
- Net new
02
Forecasts the committee trusts
Huff forecasts are calibrated to observed visits in the category and the formulas are published, so every number can be traced.
- Square footage and brand strength
- Daily and annual visits
- Market share
03
Fleet health
Track every store against its category benchmark, catch decliners with alerts and compare trade areas across the network.
- Percentile in city
- Alerts on weekly change
- Compare up to six stores
Frequently asked
Can we model our own brand strength?
Yes. Brand strength from 0.6 to 1.5 scales the candidate’s attractiveness alongside its square footage.
How do we share a scenario?
Save it as a project; everyone in your organization can open the same weights, sites and results.
Can we load our own store list?
Custom data feeds and store lists are part of Enterprise onboarding.
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See it on your own shortlist
Start free with the demo cities, or book a walkthrough with our team.